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  《怪诞行为学1》读书笔记
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      <a href="/2017/03/28/reads/behaviour/%E3%80%8A%E6%80%AA%E8%AF%9E%E8%A1%8C%E4%B8%BA%E5%AD%A6%E3%80%8B%E8%AF%BB%E4%B9%A6%E7%AC%94%E8%AE%B0/" class="article-date">
  <time datetime="2017-03-28T02:32:33.000Z" itemprop="datePublished">2017-03-28</time>
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    <a class="article-category-link" href="/categories/%E6%8A%95%E8%B5%84%E8%87%AA%E5%B7%B1/">投资自己</a> / <a class="article-category-link" href="/categories/%E6%8A%95%E8%B5%84%E8%87%AA%E5%B7%B1/%E8%AF%BB%E4%B9%A6%E7%AC%94%E8%AE%B0/">读书笔记</a> / <a class="article-category-link" href="/categories/%E6%8A%95%E8%B5%84%E8%87%AA%E5%B7%B1/%E8%AF%BB%E4%B9%A6%E7%AC%94%E8%AE%B0/%E8%A1%8C%E4%B8%BA%E5%AD%A6/">行为学</a>
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            <span class="post-meta-item-text"> 字数统计:</span>
            <span class="post-count">924</span>
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        &nbsp; | &nbsp;
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            <span class="post-meta-item-text"> 阅读时长≈</span>
            <span class="post-count">3 分钟</span>
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  <blockquote>
<p>第一章：相对论的真相<br> 案例：电子书：59元；纸质书：125元；纸质书+电子书：125元</p>
<p> 我们总是喜欢攀比</p>
<p> 第二章：供求关系的失衡</p>
<p> 要人们渴望做一件事，只需要做这件事的机会难以获得即可</p>
<p> 锚定价格对之后的心里估价的影响</p>
<p> 你给我钱听我朗诵和我给你钱让你听我朗诵；然后免费朗诵；会分别带来愉悦和痛苦的感觉</p>
<p> 第三章：免费的代价</p>
<p> 买二送一的冰淇淋：我们真的需要两个么</p>
<p> 免费的最大的问题在于：它引诱你在它和另一件商品之间挣扎，并引导我们做出不明智的决定</p>
<p> 轮流做东比AA更能增加友谊</p>
<p> 第四章：社会规范的成本</p>
<p> 社会规范与市场规范：一旦社会规范与市场规范发生碰撞，社会规范就会退出。换言之，社会规范很难重建(罚款对迟到作用不大)</p>
<p> 社会性质的鼓励与荣誉上的鼓励，很少为公司采用。但却是有效的能够激励我们的社会奖赏</p>
<p> 奖品比奖金更容易培养员工的忠诚度</p>
<p> 第五章：性兴奋的影响(不要在情绪极度亢奋时做决定)</p>
<p> 我们每一个都包含一个黑暗的本我，一个自我和一个能不可预测的从超我那里篡权控制权的兽性</p>
<p> 在情绪极度亢奋时，一下子或一念之差，一切都变了。</p>
<p> 你会跟一个50岁的老女人做爱么？</p>
<p> 第六章：拖沓的恶习与自我控制</p>
<p> 习惯性拖沓的根治手段：给自己设置底线的机会(分别设置三次不同的截止日期)，选择自己喜欢的行动路径。这种做法可能不如强制性规定那样有效，但是他能够帮助自己推向正确的方向</p>
<p> 第七章：所有权的个性</p>
<p> 三大非理性怪癖：</p>
<p> 1.对我们已经拥有的东西迷恋到不能自拔(卖主的估价总比买主高)</p>
<p> 2.我们总是���注意力集中到我们会失去什么，而不会是得到什么</p>
<p> 3.我们经常假定别人看待交易的角度和我们一样</p>
<p> 宜家效应���我们对某种事物投入的劳动越多，对它的感情越深</p>
<p> 虚拟所有权：我们在实际拥有所有权之前就对某物产生了拥有的感觉(拍卖)</p>
<p> 第八章：多种选择的困境</p>
<p> 项羽的破釜沉舟</p>
<p> 果断的关上该关的门</p>
<p> 第九章：预期的效应</p>
<p> 直接了当的告诉人们某种东西可能味道不好，结果十有八九的人会跟着你走，他们之所以这样，不是因为体验，而是因为预期</p>
<p> 不要低估展示的力量：盒饭放在泡沫盒里与称在盘子里的味道不同</p>
<p> 第十章：价格的魔力：越贵就越好？</p>
<p> 总的来说两种机制形成了预期：1：信念(手术前护士的安慰)2：条件反射(止痛剂打入之前，大脑就已经开始分泌相关的激素了)</p>
<p> 第十一章：人性的弱点</p>
<p> 为什么我们不诚实</p>
<p> 第十二章：企业的特权</p>
<p> 敢偷可乐的人为什么不干偷现金</p>
<p> 第十三章：</p>
<p> 啤酒与免费的午餐</p>
<p> 人们有时甘愿牺牲消费快感来提升自己在别人心中的形象(不跟其他人点同样的酒，来凸显自己的品味)</p>
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